Velocette motorcycles were built by Veloce Ltd, a small motorcycle manufacturing company located in Hall Green, Birmingham, England. Veloce Ltd was founded by John Goodman in 1904, and they built their first motorcycle in 1905. Veloce Ltd went out of business in 1971. At first glance this looks like an advertisement for Velocette motorcycles but its primarily an advertisement looking for dealerships to sell Velocette motorcycles in USA.